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Less than two coffees
a week.

Full access to every tool — AI sessions, emergency spiral mode, frequency therapy, mood timeline, and mind games. Start free, no card needed.

Choose your plan

All plans include every assessor personality. Upgrade, downgrade, or cancel any time.

Free
£0
forever, no card needed
  • 5 AI sessions per month
  • Core CBT & ACT techniques
  • All 6 assessor personalities
  • Basic mood log
  • Emergency spiral mode
  • Frequency therapy
  • Mind games
  • Full mood timeline
Get started free
Annual
£79/yr
just £6.58/month — save 34%
  • 60 AI sessions per month
  • Everything in monthly
  • Priority AI response speed
  • Early access to new tools
  • All 6 assessor personalities
  • Frequency therapy
  • Full mood timeline
  • Top up sessions anytime
Best value →

Need more? We have got you covered.

Add-ons work alongside any paid plan. Top-ups are one-off purchases and never expire.

Voice add-on
£59.99/mo
billed monthly alongside your plan
  • ElevenLabs AI voice on every session
  • All 6 assessor voices — real personalities
  • Hear your assessor guide you through every technique
  • Cancel anytime independently of your main plan
Add voice →
Session top-up
£0.99
one-off payment — never expires
  • 10 extra sessions added instantly
  • Stack on top of your monthly allowance
  • Roll over — do not expire at month end
  • Use across emergency and regular sessions
Get 10 sessions →
Best value
Session top-up
£1.49
one-off payment — never expires
  • 20 extra sessions added instantly
  • Stack on top of your monthly allowance
  • Roll over — do not expire at month end
  • Use across emergency and regular sessions
Get 20 sessions →

All prices include VAT where applicable. Subscriptions renew automatically. Cancel anytime. Top-ups are one-off payments and never expire.

Common pricing questions

What is included in the free tier?

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The free tier gives you 5 AI sessions per month, access to all 6 assessor personalities, core CBT and ACT techniques, and a basic mood log. Emergency spiral mode, frequency therapy, mind games, and the full mood timeline require a paid plan. No credit card is needed to sign up.

Can I cancel at any time?

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Yes, completely. Cancel your monthly or annual subscription at any time from inside the app under Settings → Manage subscription. You keep access until the end of the billing period you have already paid for. No cancellation fees.

What happens to my sessions if I hit the monthly limit?

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When you reach your session allowance for the month you will see the paywall screen. You can buy a top-up (10 sessions for £0.99 or 20 for £1.49) to continue immediately, or wait for your allowance to reset on the 1st of the following month. Top-up sessions stack on top of your monthly allowance and never expire.

What counts as a session?

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Each time you start a new session — emergency mode or any of the five structured session types — one session is deducted from your allowance. The session counter increments at the start of the conversation, not at the end. Browsing techniques, logging your mood, and using the mood timeline do not count towards your session allowance.

How does the voice add-on work?

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The voice add-on uses ElevenLabs AI to give each of the six assessors a distinct spoken voice. When voice is enabled, every response from your assessor is read aloud automatically. You can toggle voice on or off per session inside the session settings panel. The voice add-on is billed monthly at £59.99 and can be cancelled independently of your main plan at any time from Settings.

Is there a student or NHS discount?

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Not yet, but it is on the roadmap. If you are a student or NHS worker and the pricing is a barrier, please reach out via the contact page and we will see what we can do.

What is the difference between monthly and annual?

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Both plans include the same features — 60 sessions per month, emergency mode, full CBT and ACT library, frequency therapy, mind games, and the mood timeline. The annual plan saves 34% compared to paying monthly, plus you get priority AI response speed and early access to new tools as they launch. At £79/year you are paying the equivalent of £6.58 per month.

Real people. Real outcomes.

See all case studies →
Sarah health anxiety
S
Sarah, 34
Marketing manager · Bristol
Health Anxiety

“I was Googling symptoms 3 hours a day. My GP said I was fine — I didn’t believe her.”

Sarah started on the free tier with 5 sessions a month, then upgraded to monthly when she saw results in week three. Twelve weeks later she was discharged from her GP’s anxiety monitoring list.

12 wksRecovery
90%Less checking
£9.99Per month
Read Sarah’s story →
James panic disorder
J
James, 28
Software developer · Manchester
Panic Disorder

“My first panic attack was on the Tube. Within a month I couldn’t get on a train.”

James compared Stop The Loop to a private therapist he’d seen at £90 a session. “I was getting the same structured work at a fraction of the cost, whenever I needed it, not just on Tuesdays at 6pm.”

16 wksRecovery
0Panic attacks/month
FullCommute restored
Read James’s story →
Mark overthinking
M
Mark, 41
Operations director · London
GAD / Overthinking

“I’d lie awake replaying every decision I’d made that day, convinced I’d missed something.”

Mark was on the annual plan at £79. “I worked out I was doing about three sessions a week. That’s two pence a session. I used to spend more on coffee trying to calm my nerves before meetings.”

8 wksRecovery
6→1hrDaily worry
£79Annual plan
Read Mark’s story →
Emma postnatal anxiety
E
Emma, 30
New mother · Edinburgh
Postnatal Anxiety

“I checked if my baby was breathing every 15 minutes. I was exhausted but couldn’t stop.”

Emma was on maternity leave with limited income. “The free tier got me started. By the time my five free sessions ran out I already knew it was working. The monthly plan was less than my streaming subscriptions.”

10 wksRecovery
80%Less checking
5 hrsContinuous sleep
Read Emma’s story →

From the blog

See all articles →
Why your brain lies to you
CBT
Why Your Brain Lies to You About Anxiety
Read →
The reassurance trap
CBT
The Reassurance Trap: Why It Keeps Anxiety Alive
Read →
Anxiety gets worse
Recovery
Why Anxiety Gets Worse Before It Gets Better
Read →
Panic attack
Panic
What Happens During a Panic Attack
Read →
5 things therapists
Therapy
5 Things Therapists Wish You Knew About Anxiety
Read →
Worry vs anxiety
Understanding
Worry vs Anxiety vs Panic: What’s the Difference?
Read →

Ready to stop the loop?

Start free today. No credit card required for the free tier.

Start for free →
Full access from £9.99/month · Cancel anytime · Built on CBT & ACT

Important: Stop The Loop is a self-guided CBT and ACT tool for anxiety management. It is not a medical device, diagnostic tool, or replacement for professional mental health treatment. If you are experiencing a mental health crisis, severe anxiety, or suicidal thoughts, please contact your GP, call NHS 111, or contact Samaritans on 116 123.